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References

References

  1. 1.Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck: The Story of Innovation and Customer Choice. HarperBusiness, 2016.
  2. 2.Kalbach, Jim. The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. Two Waves Books, 2020.
  3. 3.D’Souza, Frank. The Great Decoupling. Recognize, April 2026.
  4. 4.Gartner. Gartner Predicts Over 40% of Agentic AI Projects Will Be Canceled by End of 2027. Gartner Newsroom, 25 June 2025.
  5. 5.Brown, Robert, Adrian Lee, and Eric Goodness. 2026 Predicts: Intelligent Business Experiences Bring New Revenue and Results to the Tech Services Market. Gartner, 18 November 2025.
  6. 6.Kahneman, Daniel. Thinking, Fast and Slow. Farrar, Straus and Giroux, 2011.
  7. 7.Ojha, Saanya. Salesforce Loses Its Head. The Change Constant, April 2026.
  8. 8.Ruiz, Mario and Bertucci, Paul. Intelligent Experience Architecture. Turnberry Solutions, May 2026. Read it